Job Description
- *Job Title:** Marketing Manager
- *Location:** Boise, ID
- *Salary Range:** $60,000 - $75,000
- *About the Opportunity:**
CV Resources is partnering with a growing consumer product company in Boise,
ID, to find a dynamic and strategic **Marketing Manager**. This is an exciting
opportunity for a results-driven marketing professional to lead brand and
marketing initiatives for a well-established and innovative product line.
- *Key Responsibilities:**
- **Strategic Marketing Development:**
- Develop and implement comprehensive marketing plans to align with business objectives, including product launches, promotional campaigns, and brand positioning efforts.
- **Brand Leadership:**
- Manage and enhance the brand identity, ensuring consistency across all channels and audiences, including digital platforms, retail spaces, and professional environments.
- **Digital Marketing Execution:**
- Collaborate with a digital agency to drive digital marketing strategies, including social media management, email marketing campaigns, and SEO optimization.
- **Content Creation:**
- Work closely with internal teams to create compelling content for multiple platforms, such as print and digital media, ensuring alignment with brand messaging and audience needs.
- **Market Research and Analysis:**
- Conduct market research to identify emerging trends, customer needs, and competitive insights, using data to inform marketing strategies and product development.
- **Sales Support:**
- Partner with sales management to design and implement promotional initiatives, product training, and sales tools to engage customers and drive revenue growth.
- **Budget Oversight:**
- Manage the marketing budget to ensure efficient allocation of resources and maximum impact of marketing initiatives.
- **Performance Tracking:**
- Monitor and analyze the success of marketing campaigns, providing actionable insights and recommendations for improvement.
- **Team Leadership:**
- Lead and mentor a team of marketing professionals, fostering a collaborative and creative work environment that drives results.
- *Candidate Profile:**
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of progressive marketing experience, ideally within the consumer product space.
- Expertise in developing and executing integrated marketing campaigns.
- Strong digital marketing knowledge, including social media, email marketing, and SEO strategies.
- Proven ability to lead and inspire a marketing team.
- Excellent project management and organizational skills, with the ability to handle multiple priorities.
- Proficiency in analytics tools to measure and optimize marketing efforts.
- Exceptional communication and interpersonal skills.
- *Why Work With CV Resources?**
As a trusted search partner, CV Resources is committed to matching top talent
with incredible opportunities. This role offers the chance to shape a brand’s
growth trajectory while working with a dedicated and innovative team.
PandoLogic. Keywords: Marketing Manager, Location: Boise, ID - 83725
Job Tags
Full time,