Job Description
Central Avenue shops are a thriving network of brick-and-mortar shops dedicated to delivering exceptional customer experiences. We are seeking a creative and results-driven Social Media Manager to grow our online presence, engage our local community, and promote our in-store events and daily offerings.
Key Responsibilities
Content Creation & Posting
• Develop and execute a comprehensive social media strategy tailored to the unique needs of brick-and-mortar shops.
• Plan, create, and post engaging daily content (images, videos, reels, stories, and text) across social media platforms such as Instagram, Facebook, TikTok, and more.
• Collaborate with in-store teams to showcase daily promotions, products, and behind-the-scenes moments.
Community Engagement
• Monitor and respond to comments, messages, and reviews to foster a sense of community and address customer inquiries in a timely manner.
• Proactively engage with local audiences, influencers, and businesses to grow our following and strengthen partnerships.
Event Promotion
• Develop digital marketing campaigns to promote in-store events, sales, and seasonal activities.
• Design and share event announcements, countdowns, and live coverage on social media platforms.
• Coordinate with shop managers to capture high-quality content from events.
Analytics & Reporting
• Track and analyze social media performance using analytics tools to measure the effectiveness of campaigns and daily content.
• Provide regular reports with actionable insights to refine strategy and achieve growth goals.
Brand Consistency
• Ensure all content aligns with our brand identity, values, and voice.
• Stay updated on the latest trends and best practices in social media marketing to keep our content fresh and engaging.
Requirements
• Proven experience as a Social Media Manager or similar role, ideally for retail or brick-and-mortar businesses.
• Strong knowledge of key social media platforms, tools, and trends.
• Excellent communication and writing skills with a creative mindset.
• Basic photography and video editing skills; familiarity with design tools (e.g., Canva, Adobe Suite) is a plus.
• Ability to work independently, meet deadlines, and juggle multiple tasks.
• Passion for community-building and supporting local businesses.
Preferred Qualifications
• Experience in marketing or promotions for retail or event-driven environments.
• Familiarity with social media advertising (e.g., Facebook Ads Manager).
• Strong understanding of location-based and hyperlocal marketing strategies.
What We Offer:
• Flexible work hours with opportunities to attend events and collaborate on-site.
• Competitive pay and benefits [if applicable].
• An opportunity to make a tangible impact on the success of local businesses.
How to Apply:
Please send your resume, portfolio (examples of social media work), and a brief cover letter to centralshopHP@gmail.com
We look forward to hearing from you!
Company DescriptionPlease check out for more information about our Shops!
Please check out for more information about our Shops!
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